Digital Marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Learn from Google certified professionals.

While the term Digital marketing covers a wide range of marketing activities, this program deals with types of digital marketing & important terminologies, web advertising and  fundamental components, Google Adwords & account setup, search engines and marketing, SEM in modern business, display advertising, e-mail marketing, mobile marketing, Social media strategy, Google Analytics etc.

Program Content

  • Introduction to Digital Marketing
  • Search Marketing
  • SEO (Search Engine Optimization)
  • Google Ads
  • Youtube Ads
  • Other Types of Online Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Web Analytics

Emerging Student Profile

The program completed student can create strategic plans, develop business cases and formulate the digital marketing strategies for any client. They can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding of digital marketing, social media and brand management. He or she can develop a digital marketing solution strategy spanning across Web Analytics, SEM, SEO, Display,  Youtube, Social media marketing and site experience optimization.